Why bother with clean beauty brands?
People’s shopping habits are changing. The world is developing a more conscious community of folks looking towards leading a sustainable lifestyle with conscious consumerism. There’s a need for products that help the environment whilst also giving people healthy and radiant skin.
Most of us use beauty products every single day, whether it's a deodorant, shampoo, conditioner, lipstick, concealer, foundation, perfume, sun protector, or shower gel. But each time you use these products, do you actually know what you are putting on your skin? If you don't already use clean beauty products you could be putting questionable chemicals on your body, which, in time, may lead to skin irritations, allergic reactions and poor health. If you want to be healthy, it’s not just about exercise or eating well; it’s also about learning to be skin conscious. The skin is the largest organ in your body and what you feed your skin goes into your bloodstream and since skin is porous, it absorbs whatever you put on it!
What does it mean by 'going clean'?
Going clean is about using products made without a long, ever-evolving list of ingredients linked to harmful health effects, from hormone disruption, cancer, and plain-old skin concerns. However, it doesn't mean all clean beauty products are natural – it can be human-made too, which also means high-tech skincare solutions.
Clean products are great for sensitive skin; they're healthy, potent, high-performance, innovate and effective. Let’s also consider that 'clean' beauty can mean sustainable, green products, working with Fairtrade, or made with eco-conscious packaging, or products made in low emission facilities with renewable energy.
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