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Why should you use clean beauty products when you’re pregnant?

Image: Courtesy of Ignacio Campo/Unsplash. Hoiisa sells clean and eco-friendly beauty brand Erbaviva. The organic skincare is ideal to use from maternity to motherhood.

By Hoiisa’s editor

Before being pregnant, switching from using mainstream beauty products to anything else labelled clean or organic won’t feel like much of a priority. After all, if your beauty routine is working well then why bother changing it? However, once you realise you’re growing a baby in your womb it’s often a wake-up call. Women can be more concerned about what to avoid consuming and applying on their skin because of the need to protect a developing baby from hazards, like harmful ingredients or commonly used additives.

What we eat and the products we use, while pregnant, are all exposed to the baby. It’s a sensible safety measure to make sure we choose our products wisely by nourishing our bodies well and using skincare products that are natural, containing healthy and beneficial ingredients. For many women, pregnancy is the turning point in embracing a more organic lifestyle and reducing the amount of toxins that we are exposed to. But unfortunately, many of the beauty products that are in our bathroom cupboards may not be as safe to use as we thought.

“Many questionable and controversial ingredients present in traditional skincare and make-up products can be carried through your body and the umbilical cord.”

Did you know, many questionable and controversial ingredients present in traditional skincare and make-up products can be carried through your body and the umbilical cord? Makes you wonder what you’re putting on your skin doesn’t it? We all want healthy skin but thinking about what’s in traditional products and how they can affect us can be enlightening. The good news is there are many high-performance, clean make-up and skincare available in the market today that are kind to your body as well as nourishing and effective. Be cautious when you see some product labels saying “gentle” or “natural” because unless you see what ingredients are actually used to make it, the product may not be. If you’re unsure about any ingredient look it up on these apps: Skin Deep by the Environmental Working Group and Think Dirty.

At Hoiisa, we have a bunch of great brands that can be delivered to your door. We showcase exactly what ingredients are in each and every product and that’s something that many traditional brands won’t do. Erbaviva is Hoiisa’s number one mummy and baby beauty brand. It was made especially for the purpose of being a trusted and transparent pregnancy brand. Nearly all of the products are USDA certified. That means 95 per cent (or more) of the ingredients are organic to the food standard. They also have the Soil Association Cosmos Organic stamp. This guarantees that Erbaviva products don’t contain genetically modified ingredients, controversial chemicals, parabens, phthalates, synthetic fragrances and artificial colours.

Try 3 of the best organic skincare products from Hoiisa that will help ease you into pregnancy:

Erbaviva Stretch Mark Oil

Ideal for growing bumps. It will keep skin soothed and moisturised. Packed with nutrient rich organic essential oils including rose, sandalwood and sunflower. Carrot seed oil will boost elasticity. It helps the skin stretch without getting stretch marks. Use this on breasts, bellies, thighs and hips.

Erbaviva Stretch Mark Cream

Use in the morning and in conjunction with the Stretch Mark Oil. The organic essential oil-infused cream is also excellent for growing tummies. It has cocoa butter and sea buckthorn extract which actively aid in keeping skin hydrated and elastic.

Erbaviva Belly Butter

This product beautifully protects your belly while going through pregnancy. Organic essential oils of lavender, mandarin, sandalwood and rose reduce the effects of stretch marks and ease itchiness. The rich butter glides on skin, leaving it soft, smooth and well nourished.

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    Why bother with clean beauty brands?

    People’s shopping habits are changing. The world is developing a more conscious community of folks looking towards leading a sustainable lifestyle with conscious consumerism. There’s a need for products that help the environment whilst also giving people healthy and radiant skin.

    Most of us use beauty products every single day, whether it's a deodorant, shampoo, conditioner, lipstick, concealer, foundation, perfume, sun protector, or shower gel. But each time you use these products, do you actually know what you are putting on your skin? If you don't already use clean beauty products you could be putting questionable chemicals on your body, which, in time, may lead to skin irritations, allergic reactions and poor health. If you want to be healthy, it’s not just about exercise or eating well; it’s also about learning to be skin conscious. The skin is the largest organ in your body and what you feed your skin goes into your bloodstream and since skin is porous, it absorbs whatever you put on it!

    What does it mean by 'going clean'?

    Going clean is about using products made without a long, ever-evolving list of ingredients linked to harmful health effects, from hormone disruption, cancer, and plain-old skin concerns. However, it doesn't mean all clean beauty products are natural – it can be human-made too, which also means high-tech skincare solutions.

    Clean products are great for sensitive skin; they're healthy, potent, high-performance, innovate and effective. Let’s also consider that 'clean' beauty can mean sustainable, green products, working with Fairtrade, or made with eco-conscious packaging, or products made in low emission facilities with renewable energy.

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