Welsh founder Kathryn Jones is based in Dubai. Having lived in Dubai over seven years, the entrepreneur (who previously worked in the UK biopharmaceutical sector) learned a lot about the Middle Eastern market and the needs of the people who live in the region. She says, “The climate is often extreme for eight months or more of the year, especially in the Gulf region. A lot of our customers will ask for a product that reduces oiliness and sheen on the skin and are reluctant to purchase products that contain a lot of oils or are very heavily moisturising.” Her serums are ideal to use in hot, humid climates like the GCC for both men and women.
The concept is raw and natural hand blended skincare serums. Just like fresh food, the serums are so fresh that they must be used up within a month (when it’s at its most active and effective). KJ Serums are active ingredients at an affordable price, making them a game changer in topical skincare.