We believe in honest, kind, sustainable and clean beauty. That’s why all our products are carefully researched, screened and curated to fit our belief that whatever we put on our skin must be beneficial to our health, wellbeing and the planet.
Conscious consumerism is what we strive for. We are mindful of the Earth, charitable impacts, ethical practices in business, sustainable positive differences, and your health. Many ingredients in beauty products sold in the market today could be potentially harmful if used regularly. The affects may be as simple as causing skin irritations to more serious health concerns.
We like to consider the Hoiisa platform as educational, friendly and nurturing. You can read more about particular clean beauty products, topical wellness or environmental related issues and newsworthy information in our blog called “Insider scoop“.
Everything we sell at Hoiisa is clean, eco-friendly and sustainable; there are no disguised chemicals and no toxic ingredients, just safe, effective and high-performance products. We’ve even published the ingredient list on each product detailing all the substances and chemicals that are in it. That’s something you’ll not find on many of the labels on mainstream products.
We do not use the following ingredients: synthetic preservatives, pesticides, GMOs, fertilizers, parabens, silicones, PEGs, TEA, DEA, colours, fragrances, petrolatum, fillers and any other controversial ingredient (including non-sustainable palm oil). Often these ingredients are put into beauty products to make them smell appealing, prolong their shelf life, or help them develop an indulgent foamy lather.
There are plenty clean brands to choose from on our online shop. Our sophisticated list of brands supports pregnancy, cancer recovery and skin concerns like excess oily skin, acne-prone skin, and much more.
Meet the founder
Mouna Azirar
Managing Partner, Mouna began her career in the luxury fashion industry over 18 years ago. She worked in business development, sales, buying, retail and wholesale in London.
