We are in business delivering as usual… Read more

We believe in honest, kind, sustainable and clean beauty. That’s why all our products are carefully researched, screened and curated to fit our belief that whatever we put on our skin must be beneficial to our health, wellbeing and the planet.

Conscious consumerism is what we strive for. We are mindful of the Earth, charitable impacts, ethical practices in business, sustainable positive differences, and your health. Many ingredients in beauty products sold in the market today could be potentially harmful if used regularly. The affects may be as simple as causing skin irritations to more serious health concerns.

We like to consider the Hoiisa platform as educational, friendly and nurturing. You can read more about particular clean beauty products, topical wellness or environmental related issues and newsworthy information in our blog called “Insider scoop“.

Everything we sell at Hoiisa is clean, eco-friendly and sustainable; there are no disguised chemicals and no toxic ingredients, just safe, effective and high-performance products. We’ve even published the ingredient list on each product detailing all the substances and chemicals that are in it. That’s something you’ll not find on many of the labels on mainstream products.

We do not use the following ingredients: synthetic preservatives, chemicals, pesticides, GMOs, fertilizers, parabens, silicones, PEGs, TEA, DEA, colours, fragrances, parfum, petrolatum, fillers and any other controversial ingredient (including non-sustainable palm oil). Often these ingredients are put into beauty products to make them smell appealing, prolong their shelf life, or help them develop an indulgent foamy lather.

There are plenty clean brands to choose from on our online shop. Our sophisticated list of brands supports pregnancy, cancer recovery and skin concerns like excess oily skin, acne-prone skin, and much more.

Everything we sell at Hoiisa is clean, eco-friendly and sustainable; there are no disguised chemicals and no toxic ingredients, just safe, effective and high-performance products. We’ve even published the ingredient list on each product detailing all the substances and chemicals that are in it. That’s something you’ll not find on many of the labels on mainstream products.

We do not use the following ingredients: synthetic preservatives, chemicals, pesticides, GMOs, fertilizers, parabens, silicones, PEGs, TEA, DEA, colours, fragrances, parfum, petrolatum, fillers and any other controversial ingredient (including non-sustainable palm oil). Often these ingredients are put into beauty products to make them smell appealing, prolong their shelf life, or help them develop an indulgent foamy lather.

There are plenty clean brands to choose from on our online shop. Our sophisticated list of brands supports pregnancy, cancer recovery and skin concerns like excess oily skin, acne-prone skin, and much more.

Meet the founder

Mouna Azirar

Managing Partner, Mouna began her career in the luxury fashion industry over 18 years ago. She worked in business development, sales, buying, retail and wholesale in London.

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    Why bother with clean beauty brands?

    People’s shopping habits are changing. The world is developing a more conscious community of folks looking towards leading a sustainable lifestyle with conscious consumerism. There’s a need for products that help the environment whilst also giving people healthy and radiant skin.

    Most of us use beauty products every single day, whether it's a deodorant, shampoo, conditioner, lipstick, concealer, foundation, perfume, sun protector, or shower gel. But each time you use these products, do you actually know what you are putting on your skin? If you don't already use clean beauty products you could be putting questionable chemicals on your body, which, in time, may lead to skin irritations, allergic reactions and poor health. If you want to be healthy, it’s not just about exercise or eating well; it’s also about learning to be skin conscious. The skin is the largest organ in your body and what you feed your skin goes into your bloodstream and since skin is porous, it absorbs whatever you put on it!

    What does it mean by 'going clean'?

    Going clean is about using products made without a long, ever-evolving list of ingredients linked to harmful health effects, from hormone disruption, cancer, and plain-old skin concerns. However, it doesn't mean all clean beauty products are natural – it can be human-made too, which also means high-tech skincare solutions.

    Clean products are great for sensitive skin; they're healthy, potent, high-performance, innovate and effective. Let’s also consider that 'clean' beauty can mean sustainable, green products, working with Fairtrade, or made with eco-conscious packaging, or products made in low emission facilities with renewable energy.

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    We're in business…
    delivering as usual

    We've launched just when you need us most. During these challenging times, making you happy and keeping you safe is essential. Rest assured, we’ve taken matters seriously with hygiene and social distancing. We’ve got high standards in check with sanitary and safety precautions, from start to finish, with storage, packaging, shipping and delivery.

    Hoiisa cares…safety measures with Covid-19

    All products are safely stored in a room temperature space. When you request a product, it will be dispatched from there. We've taken all the necessary precautionary measures with regard to the guidelines on sanitation and social distancing set by Dubai's Supreme Committee of Crisis and Disaster Management in coordination with the Command and Control Centre for Combating Covid-19.

    Let's be clean and clear

    Pleasing our customers and keeping them safe is a priority. For now, we are only delivering in the UAE. Once your order is processed, expect your eco-friendly package to arrive at your home the next day. However, if you live in a remote area, in the UAE, it can take between 3 to 5 days.

    Travelling with care

    Your package will be dropped off directly at your door. You will receive a call or message just before it arrives, for a smooth, safe and effortless shopping experience.

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